YouTube Growth
Consistency When Life Happens: The Case for the 1+1 Strategy
Batching videos is often promoted as the secret to consistency, but for many creators it adds stress instead of reducing it. In this article, I expand on my 1+1 Strategy and show how creators can achieve efficiency, consistency, and margin without the pressure of a “make-or-break” recording day. If you’ve ever struggled to stay on schedule when life happens, this approach may be the sustainable system you’ve been looking for.
Connection is Key — Lessons from YouTube’s 20th Anniversary Report
As YouTube celebrates two decades of shaping culture, the platform’s newest Culture & Trends Report offers something more than stats and charts — it offers insight into what truly makes content resonate. Spoiler: it's not the camera, the lighting, or even the format. In this reflection, I break down some of the most powerful takeaways from the report — not as a tech review or trend forecast, but as a fellow creator trying to understand what really builds trust, community, and momentum in this new era of content. If you’ve ever wondered how to grow without selling out, how to connect without chasing algorithms, or how to make content that actually matters — this one’s for you.
ASKING FOR SUPPORT: Navigating Tip Jars, Wishlists and the Art of the Ask
In the world of online content creation, knowing how and when to ask for support is just as important as the content we create. This article was inspired by a recent thread discussing Amazon wishlists, but the deeper question it raises is one every purpose-driven creator eventually faces: How do we invite support in a way that feels authentic, respectful, and aligned with our mission? Whether you’re running a ministry, building a small channel, or serving a niche community, this conversation offers thoughtful perspectives on trust, timing, and the value-to-ask ratio — and how to make sure your ask feels more like an invitation than a transaction.
Walking in Your Audience’s Shoes: A Creator’s Guide to Connection and Balance
Growing a YouTube channel isn’t just about creating videos; it’s about truly understanding your audience. In this guide, you'll discover how to walk in your viewers' shoes, research their needs, and create content that connects on a deeper level. Learn practical strategies to engage, build trust, and grow your channel the right way.